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Arenzo

Arenzo · Early access is opening

One record, from the booking to the development plan.

Arenzo runs the academy and develops the athlete in the same system. Every lane booked, every fee paid, every session coached and every assessment written sits on one record — so what a player did and how they progressed are finally the same story.

Request early accessSee how it works

The Arenzo Home screen, rendered with an invented family. Not customer data.

The problem

An academy is two businesses. Its software only knows one.

An academy runs a facility and develops athletes. The market sells software for one or the other, so an academy buys both — and nothing joins them. The coach's assessment sits in one place, the payment in another, and nothing connects the training a child actually did to the progress they actually made.

  • Operations software

    Treats the athlete as a customer record.

    Booking and membership platforms are good at lanes, classes and direct debits. The athlete is a name attached to a transaction. There is nowhere to write what the coach saw.

  • Performance software

    Built and priced for professional clubs.

    Assessment, load management and development platforms assume a sports-science department and a six-figure budget. They do not take a booking or collect a fee.

  • The academy

    Ends up with two logins and a spreadsheet in between.

    Two systems, two exports, no shared record. The parent paying for progress cannot see it, and the coach building it cannot see what was paid for.

One record, from the booking through to the development plan. It is the only thing on this site a competitor cannot also say.

Rendered illustration of the product with an invented academy and invented players. Not a screenshot of customer data.

What Arenzo joins

Operations and development, as one continuous thing.

The booking is where the record starts, not where it ends.

  1. 01

    Book

    A parent books a lane, a coach or a group session and pays in the same step.

  2. 02

    Attend

    The roster marks who turned up, on the same record the coach is about to write on. Training at home goes in the family's diary.

  3. 03

    Assess

    The coach rates the session against the athlete's stream, writes a highlight and sets the next focus.

  4. 04

    Plan

    Ratings and notes become a development plan, with training programs assigned from the academy's own library.

  5. 05

    Progress

    The parent sees the pathway in the same app they paid in. Progression is visible, so renewal is a decision, not a chase.

Inside Arenzo

Small things, done properly.

The pieces an academy touches fifty times a day, as they actually appear. Each one is rendered from the product, with invented names and figures.

Coach app · rating

Priya N. · Batting · Week 8

Coach Sam · 42 s
  • Technique 7
  • Footwork 6
  • Shot selection 5
  • Fitness 7

Next focus — shot selection outside off; leave drill first.

Roster · U13 Squad · Sat 4:00

  • Arjun V. Here
  • Priya N. Here
  • Maya T. Here
  • Rohan N. Away
  • Zac L. Here
  • Ishaan R. Here

Attendance5 / 6

Three centres

  • HOP

    Hoppers Crossing

    VIC · AUD

    —:—

  • PAK

    Pakenham

    VIC · AUD

    —:—

  • MED

    Medavakkam

    Chennai · INR

    —:—

Local time now. One login, two time zones.

Membership · direct debit

The Nair family

Collected
  • Junior Group · 2 / wkA$58.00
  • Fortnightly · next 21 Oct
  • Credits settled this fortnight4

Pauses, plan changes and the next charge date on the family's account.

Parent app · push

The rating lands on the phone that paid for the session.

Booking confirmations, reminders and coach ratings reach every device a family has registered — on iOS and Android, from the browser, no store gate.

Tax invoices · two countries

Tax invoice#HOP-0421

Hoppers Crossing · ABN ●● ●●● ●●● ●●●

1:1 coaching · 30 minA$45.00

incl. GST 10%

Tax invoice#MED-0088

Medavakkam · GSTIN ●●●●●●●●●●●●●●●

Group session · 60 min₹1,200

incl. GST 18%

Example invoices — registrations redacted, figures invented.

Pathway · one term

What the parent sees at renewal

8 weeks
Technique 4 → 7 Footwork 3 → 6 Fitness 5 → 7

Progression is visible, so renewal is a decision rather than a chase.

The product

Three surfaces. One system underneath.

01

Operations

Bookings, resources, programs, memberships, payments, front desk and reporting for every centre you run.

Operations in detail

02

Development

Baseline assessment, weekly coach ratings, training diary, programs and progression — written by the coach, visible to the parent.

Development in detail

03

Mobile

One installable app for parents, athletes and coaches, with push notifications and the day's schedule at hand.

Mobile in detail

Founding customer

Built inside a working academy, not a boardroom.

Arenzo runs Elite Cricket Academy — three centres across Australia and India, every booking, every payment, every player record. Elite is founded and owned by Watzaura's founder, which is exactly why Arenzo exists: we built the system we could not buy.

Read the Elite story

  • Victoria, Australia

    Hoppers Crossing

    Indoor cricket centre. Lanes, bowling machines, coaching and group programs.

  • Victoria, Australia

    Pakenham

    Indoor cricket centre. Moved off Momence onto Arenzo, memberships and all.

  • Tamil Nadu, India

    Medavakkam, Chennai

    Coaching centre running the same system in a second currency, tax regime and payment rail.

Who it's for

Academies that develop athletes, not just fill slots.

Early access

Early access is opening.

Arenzo is in daily use at three centres and is opening to a small number of academies next. Tell us about yours and we will be in touch — no sales sequence, a reply from the people who built it.

We reply by email. No list, no sequence. Privacy